简介: IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
碧儿·加勒特/萨拉·乔克/罗恩·柯蒂斯/凯瑟琳·海格尔/本·劳森/艾丽·斯考比/耶尔·雅曼/乔恩-迈克尔·埃克尔/保罗·麦克吉莱恩/谢拉赫·霍斯达尔/布雷登·泰勒/布兰顿·杰·麦克拉伦/奎恩·罗德/杰森·麦金农/Synto D. Misati/Jenna Rosenow/安德烈斯·约瑟夫/帕特里克·萨邦圭/塔拉·威尔逊/莉兹·博伊斯/马蒂亚斯·雷塔马尔/马丁·唐文/哈姆扎·福阿德/